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Frequently
Asked Questions
Why
do I need a writer?
All businesses
have a need to relay information to their markets consistently and
in a way that will move prospects to action. A writer can help you
tell your story concisely, creatively and persuasively. A writer
will help you find a concept and shape a compelling story, telling
the audience the key points you want to share. A good writer is
an invaluable member of your marketing team.
What
can you write?
I am a versatile
generalist with experience writing anything from ad copy to newsletters,
sales collateral to speeches, presentations to web content, direct
mail to trade articles. If you need to say it, I can help you say
it!
Do you have a specialty?
Over the years, I have helped numerous companies launch or reposition their written communications. I enjoy brainstorming and re-envisioning who they are and working with clients to create more effective and up-to-date messaging.
Why
can't I do it myself?
You could, but
if writing isn't your specialty, why would you? Each of us has certain
strengths and skills and you should spend your valuable time engaged
in those areas. Plus, it is often difficult for us to edit our own
writing and to clarify our own thoughts. It just makes sense to
hire a professional who can help you communicate more effectively.
Why
should I hire you?
Because I have
both the academic credentials and the real world chops! Here's my
story: from a very young age I loved both reading and writing. I
always had a big vocabulary and was very verbal. Naturally, I majored
in Communication in college, and after graduation I entered the
workforce as an editor on a trade magazine. Next I moved to a Fortune
500 company where I helped create and successfully execute an image
that conveyed my company's message. Finally, I became the publisher
of a business-to-business magazine and got to do it all. As my career
progressed, I found myself writing less and managing and selling
more. So, after 15 years, I decided to go back to what I do best:
writing. Having my own business allows me to do what I love, with
clients who share my passion for the beauty of well-chosen words.
I find great joy in helping others say what they mean.
How
will we work together?
If possible,
we start with a meeting to determine what needs to be written and
to establish the key contacts, along with a timeline. However, with
the widespread use of phone, fax, courier and email, much work can
be done without ever meeting. I can adapt to your style.
What
will it cost?
Good writing
is a strategic investment. It costs less to use a freelance writer
than to have a writer on staff or hire an agency, but without any
loss of quality. Like any other business professional, rates can
be quoted hourly or by the project and are competitive.
Do
you work with other freelancers?
Absolutely!
If you are a start-up company I can help you find good graphic designers,
photographers, printers, or other skilled professionals. If you
are a larger company and you have a big project, I can coordinate
with other writers to bring the project in on time and at budget.
What
else can you do?
A good writer is, first and foremost, a consultant who can provide a client with communication strategy and suggestions. I may be also able to assist you--or refer you--to graphic design, media relations and public relations professionals. Just ask!
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