Your clients and prospects are hungry for authentic, useful content. The best marketers anticipate and provide information that builds trust. That trust moves your customers from a Maybe to a Yes, faster.

I’ll provide the creative and strategic guidance that demonstrates your thought leadership and differentiates you from your competition. Whether you need a white paper, website content, brochure, press release or a video script, I’ll tell your story in a compelling and concise way that inspires engagement and action.

Special Olympics

Special Olympics International needed an evergreen identity piece that could be used by development personnel across the world when meeting with high-value donors. In addition to crafting a narrative that supported their theme, I needed to balance the emotional tone of their mission with the organization’s real-world achievements.

Mitel

Customer success stories—AKA case studies—are a great way to showcase the solution that your products or services provide. This telecommunications company uses them to establish credibility and support sales efforts. And because they are content-rich, they drive SEM and SEO marketing efforts when available online.

Desert Foothills Land Trust

In this press release for a conservation group, I emphasized its ability to collaborate with other nonprofits to save pristine land in Central Arizona. It was picked up in eight print and online publications.

USA Today/Dell

This technology-oriented piece was part of sponsored content that ran on USA Today’s website. I was able to frame the topic in a fresh way.

All communication has
- or should have - a purpose.

Whether it’s B2B or B2C, print or digital, long or short format, it’s vital to establish communication goals at the outset of a project. I work closely with clients to tailor content to achieve the desired results.

Olive Garden

This national restaurant chain offers several seasonal menus every year. The copy paints a word picture of the region, enticing the diner to try a new dish and supporting the server in selling limited-time menu items.

McDowell Sonoran Conservancy

Conceived the theme and wrote the copy for this direct mail fundraising appeal for one of Scottsdale’s most prominent nonprofits. It pulled higher than average donations.

Knock Knock Children's Museum

This museum had yet to break ground, but needed a compelling piece to use in fundraising efforts. Both the copy and the visuals underscore the playful nature of this children’s museum.

HGOR

This global landscape architecture firm wanted to bolster its thought leadership with a series of topic-driven pieces to spur client conversation. Designed to accompany proposals and sales presentations, they can also be used as trade show handouts.

YMCA

This direct mail and digital banner campaign was targeted at working mothers to drive family memberships throughout Phoenix during the month of January. We met our sales goals at all seven clubs.

Dekker Financial

This financial services firm had no website, so I worked closely with the web designer to develop the site map, write the content and create a tagline. I established a voice that was both engaging and approachable and free of industry jargon. That differentiates them in a sea of overly serious professionals.

All of us are time-crunched. And there’s no room for hand-holding. Count on my mastery and experience to deliver on time and on-target every time.

American Airlines

Pitched this provocative feature to American Way, a leading in-flight magazine. It earned a cover line and spurred online debate on the topic.

Verbal clutter is at an all-time high. If you want to engage readers you need a clear voice and message that will inspire action. Well-chosen words will help you connect with your audience memorably.

NEXMetro

This real estate developer needed a snappy and informative video to introduce itself to potential investors and market analysts. The tone was really important—it had to be both authoritative and colloquial—a tone I struck in writing the two-minute script and by coaching the voice talent.

WebMD

I pitched the story idea for this trusted website which wanted to broaden its relationship coverage. In addition to framing the issues, I found and interviewed the subjects and researched the statistics to provide a well-rounded view of the inherent challenges of a long-distance relationship.

About Suzanne

I’m lucky to live in the Southwest, where I hike to recharge my creative batteries.

Before launching my freelance career in 2001, I spent 15 years in marketing, public relations, publishing and sales positions. I earned my BA in Communications, with a minor in Marketing from the University of West Florida.

Based in Scottsdale, Arizona, I work with clients across the country.

Culture Sleuth

To showcase this human resource consultant’s expertise and position her for future speaking engagements, I created an eBook. Selecting, organizing and editing previous blog posts allowed me to highlight key lessons her clients would appreciate. It resulted in a spike of speaking requests and new business inquiries.

Casino Fandango

This Nevada casino wanted a high-energy radio promotion to spark engagement with their regular players, reminding them of a popular game.. I created the theme, wrote the script and directed the talent for this 30-second spot.

National Geographic Traveler

I pitched this story about a truly remarkable, once-in-a-lifetime destination for National Geographic Traveler, one of the most respected and highest circulation travel magazines in the world.

Sutherland Asbill & Brennan

This international law firm was launching a new initiative to establish rapport with former associates and partners. I suggested a multi-pronged approach: a quarterly newsletter, a four-week direct mail campaign and a members-only website. Results were outstanding: out of 1000 alumni, 700 opted to join the alumni network.

Ready to tell your story?

Email me: suzanne@writesquared.com
or give me a call: (678) 637-7798

Let’s get started.